Show simple item record

dc.contributor.convenorAssociate Professor Jill Sweeney and Professor Geoff Soutaren_AU
dc.contributor.authorSweeney, Arthuren_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.editorANZMAC 2005en_US
dc.date.accessioned2017-05-03T12:53:04Z
dc.date.available2017-05-03T12:53:04Z
dc.date.issued2005en_US
dc.date.modified2008-10-24T07:15:43Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/program.htmlen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2839
dc.description.abstractGroup projects are often assigned in business schools to improve student comprehension of course content and build teamwork skills. Although the literature examining the usefulness of group projects is extensive, the link between cooperative leaning, group performance and skills transfer in workplace contexts, remains unclear. In addition, group-learning research within the marketing discipline in Australian higher education institutions is limited. Focus groups were conducted with a sample of 107 postgraduate and undergraduate marketing students. Results confirm that group work facilitates the development of interpersonal skills and higher-level learning. In addition, there is the promise of transfer of learning to other situations. However, students appear to be negatively disposed to group work at the start of a teaching semester, signaling the need for instructors to prepare, coach and debrief students as to the expected benefits associated with participation in group exercises throughout teaching periods.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent208848 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of Western Australiaen_US
dc.publisher.placePerthen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2005/en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005: Broadening the Boundariesen_US
dc.relation.ispartofconferencetitleProceedings of ANZMAC 2005en_US
dc.relation.ispartofdatefrom2005-12-05en_US
dc.relation.ispartofdateto2005-12-07en_US
dc.relation.ispartoflocationFreemantle, Western Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleGroup Learning in Marketing: An Exploratory Qualitative Study of its Usefulnessen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2005
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record