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  • Women in Franchising

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    30388_1.pdf (573.9Kb)
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    Author(s)
    Weaven, Scott
    Griffith University Author(s)
    Weaven, Scott K.
    Year published
    2005
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    Abstract
    Although considerable academic attention has been given to identifying the reasons why women enter self-employment, little is known about the motivations for female entrepreneurs to become franchisors. This represents an important gap in the literature. Recent research suggests that women become small business owners to rapidly grow business concepts and create wealth. On this basis, franchising should represent an appealing business expansion strategy as it minimises capital, labour and local market knowledge limitations on firm growth. However, Australian female participation rates in franchising remain low. The purpose ...
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    Although considerable academic attention has been given to identifying the reasons why women enter self-employment, little is known about the motivations for female entrepreneurs to become franchisors. This represents an important gap in the literature. Recent research suggests that women become small business owners to rapidly grow business concepts and create wealth. On this basis, franchising should represent an appealing business expansion strategy as it minimises capital, labour and local market knowledge limitations on firm growth. However, Australian female participation rates in franchising remain low. The purpose of this research is to provide a clearer understanding of the motivational incentives driving the choice of franchising as a business development strategy from the female entrepreneur’s perspective. Case studies with six female franchisors revealed significant differences between the decision criteria used by women entering franchising and small business suggesting that changes in public policy initiatives are required to encourage greater acceptance of women as franchisors, build awareness of franchising as a small business alternative for women, and provide accessible information and training for women on how to become franchisors.
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    Conference Title
    Proceedings of ANZMAC 2005
    Publisher URI
    https://anzmac.wildapricot.org/
    Copyright Statement
    © The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
    Publication URI
    http://hdl.handle.net/10072/2840
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    • Conference outputs

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