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dc.contributor.convenorAssociate Professor Jill Sweeney and Professor Geoff Soutar
dc.contributor.authorWeaven, Scott
dc.contributor.editorANZMAC 2005
dc.date.accessioned2018-03-27T04:04:11Z
dc.date.available2018-03-27T04:04:11Z
dc.date.issued2005
dc.date.modified2007-03-21T21:22:22Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/5-Entrepren-Innovation/5-Weaven.pdf
dc.identifier.urihttp://hdl.handle.net/10072/2840
dc.description.abstractAlthough considerable academic attention has been given to identifying the reasons why women enter self-employment, little is known about the motivations for female entrepreneurs to become franchisors. This represents an important gap in the literature. Recent research suggests that women become small business owners to rapidly grow business concepts and create wealth. On this basis, franchising should represent an appealing business expansion strategy as it minimises capital, labour and local market knowledge limitations on firm growth. However, Australian female participation rates in franchising remain low. The purpose of this research is to provide a clearer understanding of the motivational incentives driving the choice of franchising as a business development strategy from the female entrepreneur’s perspective. Case studies with six female franchisors revealed significant differences between the decision criteria used by women entering franchising and small business suggesting that changes in public policy initiatives are required to encourage greater acceptance of women as franchisors, build awareness of franchising as a small business alternative for women, and provide accessible information and training for women on how to become franchisors.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherUniversity of Western Australia
dc.publisher.placePerth, WA
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2005: Broadening the Boundaries
dc.relation.ispartofconferencetitleProceedings of ANZMAC 2005
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFremantle, WA
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleWomen in Franchising
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2005
gro.hasfulltextFull Text
gro.griffith.authorWeaven, Scott K.


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