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dc.contributor.authorAlexandris, K.en_US
dc.contributor.authorKouthouris, C.en_US
dc.contributor.authorFunk, Danielen_US
dc.contributor.authorGiovani, C.en_US
dc.date.accessioned2017-05-03T14:32:35Z
dc.date.available2017-05-03T14:32:35Z
dc.date.issued2009en_US
dc.date.modified2010-01-27T04:25:35Z
dc.identifier.issn19368623en_US
dc.identifier.doi10.1080/19368620902950048en_AU
dc.identifier.urihttp://hdl.handle.net/10072/28466
dc.description.abstractThis study examined motivation, involvement, and loyalty among recreational skiers to develop a typology of user segments. Recreational skiers (N=268) from a major ski resort in north Greece participated in the study. Motivation was measured with an adjusted version of the Recreational Experience Scale (Manfredo et al., 1996), involvement was measured with the three dimensional model (attraction, centrality and self-expression, Kyle et al., 2004), and loyalty was measured with an intention scale. A principal component analysis of the motivation scale revealed seven dimensions: Escape, social recognition, enjoying nature, excitement / risk, socialization, skill development and achievement. Following a cluster analysis the individuals categorized in four segments, which were named as follows: "novice", "multiple-interest", "naturalist" and "enthusiastic". Statistical significant differences were revealed among the four groups in both the loyalty and the three involvement sub-scales. As a general trend the fourth segment (enthusiastic) had statistical higher scores than all the other groups. The marketing implications of the results are discusseden_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeLondonen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom480en_US
dc.relation.ispartofpageto499en_US
dc.relation.ispartofjournalJournal of Hospitality Marketing and Managementen_US
dc.relation.ispartofvolume18en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode370403en_US
dc.titleSegmenting Winter Sport Tourists by Motivation: The Case of Recreational Skiersen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2009
gro.hasfulltextNo Full Text


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