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dc.contributor.convenorTanuja Singh, Heiner Evanschitzky, Ralf Schellhauseen_AU
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorCarol W. DeMoranvilleen_US
dc.description.abstractThe Australian franchising sector is expanding rapidly. This paper examines the nature of the sector's growth and whether such rapid expansion is necessarily positive for the sector. A comprehensive survey of the population of Australian business format franchisors was conducted in 2004 to examine trends in the sector and to asses the level of growth and maturity. The findings indicate that whilst rapid growth in the number of franchise systems and units has occurred, many systems remain small and may not be viable. Franchisors report difficulty in finding enough suitable franchisees to allow their systems to grow and appear to be resorting to alternative strategies, including mobile franchising, multiple unit and multiple concept franchising, as well as international expansion, in order to stimulate growth at the system level.en_US
dc.publisherAcademy of Marketing Scienceen_US
dc.publisher.placeMuenster, Germanyen_US
dc.relation.ispartofconferencenameThe12th Biennial World Marketing Congressen_US
dc.relation.ispartofconferencetitleMarketing in an Inter-connected World:Opportunities and Challengesen_US
dc.relation.ispartoflocationMuenster, Germanyen_US
dc.titleSupporting Elements and Impediments to Growth in a Maturing Franchising Sector: New Evidence from Australiaen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.hasfulltextNo Full Text

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    Contains papers delivered by Griffith authors at national and international conferences.

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