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dc.contributor.convenorJohn Stanworthen_AU
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.editorJohn Stanworthen_US
dc.date.accessioned2017-04-24T08:59:21Z
dc.date.available2017-04-24T08:59:21Z
dc.date.issued2005en_US
dc.date.modified2007-03-21T21:20:55Z
dc.identifier.refuriwwww.sbe.nova.franchise.eduen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2871
dc.description.abstractThe widespread growth in business format franchising as an international business model is widely reported. This paper reviews the status of international franchising by Australian franchisors. A comprehensive study of the population of Australian franchisors was conducted to examine the motivational incentives and barriers to offshore expansion. In particular, data was gathered on preferred international locations, international franchising strategies and modes of entry, pre-internationalisation activities and factors impeding the overseas expansion. Consistent with previous research, results show that larger and more experienced franchisors seek to grow their organisations through expanding to host countries. Master franchising and joint ventures are preferred modes of entry, and many franchisors locally adapted systems and processes in transferring their business concepts to different cultural and regulatory environments. In opposition to recent research, Australian franchisors placed lesser emphasis on macroeconomic influences upon the decision to internationalise.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherInternational Society of Franchisingen_US
dc.publisher.placeLondonen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename2005 International Society of Franchising Conferenceen_US
dc.relation.ispartofconferencetitle2005 International Society of Franchise Conference Proceedingsen_US
dc.relation.ispartofdatefrom2005-05-20en_US
dc.relation.ispartofdateto2005-05-22en_US
dc.relation.ispartoflocationUniversity of Westminster, Londonen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleDrivers and Barriers to International Expansion by Australian Franchisorsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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