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dc.contributor.convenorAssociate Professor Jill Sweeney and Professor Geoff Soutaren_AU
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorWright, Owenen_US
dc.contributor.editorDr Sharon Purchaseen_US
dc.date.accessioned2017-05-03T12:01:45Z
dc.date.available2017-05-03T12:01:45Z
dc.date.issued2005en_US
dc.date.modified2009-01-29T06:03:21Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/2883
dc.description.abstractThis research explores the situation in which a franchisee exits the franchise system but continues to operate independently. This action is a form of brand piracy as the former franchisee exploits the intellectual property of the franchisor. A franchisor, a former franchisee and a current franchisee from six franchise systems were interviewed in order to obtain diametrical viewpoints. It was concluded that brand piracy has serious implications in franchising because operators were continuing to use the franchise's intellectual property and customer base, with potential damaging effects on the franchisor brand and system.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent126857 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSchool of Business, University of Western Australiaen_US
dc.publisher.placePerthen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2005/cd-site/pdfs/2-Branding/2-Frazer.pdfen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005en_US
dc.relation.ispartofconferencetitleANZMAC 2005 Conference Proceedingsen_US
dc.relation.ispartofdatefrom2005-12-05en_US
dc.relation.ispartofdateto2005-12-07en_US
dc.relation.ispartoflocationFremantleen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleBrand Piracy By Franchiseesen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2005
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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