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  • Visitor attitudes toward tourism development and product integration in an Australian urban-rural fringe

    Author(s)
    B. Weaver, David
    J. Lawton, Laura
    Griffith University Author(s)
    Lawton, Laura J.
    Year published
    2004
    Metadata
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    Abstract
    A cluster analysis involving 1,244 visitors to six popular recreational sites in the hinterland of Australia's Gold Coast revealed diverse attitudes toward tourism development and product integration in this urban-rural fringe, although biocentric tendencies and a desire to maintain the hinterland in its present condition were dominant in all clusters. Hinterland protectives (n = 206) are not supportive of integrating the hinterland with the Gold Coast tourism product, while hinterland sharers (n = 406) strongly support integration and increased visitation. Hinterland neutrals (n = 231) do not have strong opinions about this ...
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    A cluster analysis involving 1,244 visitors to six popular recreational sites in the hinterland of Australia's Gold Coast revealed diverse attitudes toward tourism development and product integration in this urban-rural fringe, although biocentric tendencies and a desire to maintain the hinterland in its present condition were dominant in all clusters. Hinterland protectives (n = 206) are not supportive of integrating the hinterland with the Gold Coast tourism product, while hinterland sharers (n = 406) strongly support integration and increased visitation. Hinterland neutrals (n = 231) do not have strong opinions about this issue, and integration ambivalents (n = 345) are caught between the desire to preserve and integrate the hinterland. Significant differences between the clusters were identified by site, motivation, group size, repeat visitation, duration of visit, age, residence, and education. These results indicate distinct dynamics in the urban-rural fringe and will potentially assist the sustainable tourism and recreation development of such areas.
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    Journal Title
    Journal of Travel Research
    Volume
    42
    Issue
    3
    DOI
    https://doi.org/10.1177/0047287503258834
    Subject
    Tourism not elsewhere classified
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/29190
    Collection
    • Journal articles

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