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dc.contributor.authorDennis, Charlesen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorJayawardhena, Chanakaen_US
dc.contributor.authorWright, Len Tiuen_US
dc.contributor.editorCharles Dennis and Bill Merrileesen_US
dc.date.accessioned2017-04-24T11:13:38Z
dc.date.available2017-04-24T11:13:38Z
dc.date.issued2009en_US
dc.date.modified2010-06-29T06:42:31Z
dc.identifier.issn03090566en_US
dc.identifier.doi10.1108/03090560910976393en_AU
dc.identifier.urihttp://hdl.handle.net/10072/29244
dc.description.abstractThe primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being under-explored. Design/methodology/approach: The paper is discursive, based on analysis and synthesis of e-consumer literature. Findings : Despite a broad spectrum of disciplines that investigate e-consumer behaviour and despite this special issue in the area of marketing, there are still areas open for research into e-consumer behaviour in marketing, for example the role of image, trust and e-interactivity. The paper develops a model to explain e-consumer behaviour.Research limitations/implications - As a conceptual paper, the study is limited to literature and prior empirical research. It offers the benefit of new research directions for e-retailers in understanding and satisfying e-consumers. The paper provides researchers with a proposed integrated model of e-consumer behaviour. Originality/value : The paper links a significant body of literature within a unifying theoretical framework and identifies of under-researched areas of e-consumer behaviour in a marketing context.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishingen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom1121en_US
dc.relation.ispartofpageto1139en_US
dc.relation.ispartofissue9/10en_US
dc.relation.ispartofjournalEuropean Journal of Marketingen_US
dc.relation.ispartofvolume43en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleE-consumer behaviouren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2009
gro.hasfulltextNo Full Text


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