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dc.contributor.authorFunk, Danielen_US
dc.contributor.authorFilo, Kevinen_US
dc.contributor.authorBeaton, Anthonyen_US
dc.contributor.authorPrtichard, Marken_US
dc.description.abstractThe ability to draw attendees to performances is vital to the success of a sport organization. As a result, sport managers and academics attempt to investigate motivations that drive decisions to attend events. In order to make predictions, academic demands have lead to the proliferation of instruments and constructs to capture a wide variety of motives, but these tools have limited ability to explain game attendance; and practitioners demand shorter scales to increase efficiency. The purpose of this research is to provide a parsimonious measuring tool of motives to explain sport event attendance. A 10-item scale was distributed to sport spectators and the general population (N = 2831) to measure five facets of motivation: Socialization, Performance, Excitement, Esteem and Diversion (SPEED). Confirmatory factor analysis confirmed the psychometric properties of the SPEED scale. MANOVA results indicate the five SPEED motives are able to differentiate prior game attendance behavior. Multiple Linear Regression results indicate three facets explain 30% of the variance in the frequency of game attendance. The SPEED scale also demonstrated the ability to explain 75% of the variance in team commitment. Suggestions are made for further application and employment of the SPEED scale, along with the marketing of Excitement, Performance and Esteem.en_US
dc.publisherFitness Information Technology, Inc.en_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofjournalSport Marketing Quarterlyen_US
dc.subject.fieldofresearchSport and Leisure Managementen_US
dc.titleMeasuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavioren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.hasfulltextNo Full Text

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    Contains articles published by Griffith authors in scholarly journals.

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