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dc.contributor.convenorCheryl R Babcocken_AU
dc.contributor.authorBennett, Stephenen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.editorMark Grunhagenen_US
dc.date.accessioned2017-04-24T14:55:53Z
dc.date.available2017-04-24T14:55:53Z
dc.date.issued2009en_US
dc.date.modified2010-08-31T07:48:44Z
dc.identifier.refurihttp://www.huizenga.nova.edu/ExecEd/ISOF/default.cfmen_AU
dc.identifier.urihttp://hdl.handle.net/10072/29499
dc.description.abstractA shortage of suitable franchisee applicants has been identified by franchisors as a major hindrance to franchise sector growth in Australia. However, there has been little investigation into this issue within organisational choice research. This represents an important gap in the literature. In order to explore the issue of franchisee shortage, it was necessary to determine why individuals chose to enter franchising as a franchisee or why they chose to become small independent business operators. Interviews with 10 franchisees and 10 independent small business operators were conducted in Brisbane, Australia. The interviews investigated the characteristics of franchisees and independent small business operators, and looked for differences between the two groups. Whilst their risk profiles were similar, franchisees were less likely to conduct much research prior to making a business choice. Franchisees considered ongoing support, the provision of training and a proven system with established processes to be very important. Alternatively, independent small business operators preferred to exercise absolute control over their businesses, relying on knowledge and skills gained in prior employment and valuing their independence. Franchising appeared to offer the dual benefits of facilitating entry into business in an unfamiliar industry for inexperienced operators as well as providing a vehicle for growth and expansion for investors with previous corporate management experience. Opportunities for franchisors to attract independent business operators include addressing the negative image attached to franchising and demonstrating that the franchise system is not restrictive for entrepreneurs.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent98739 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherH. Wayne Huizenga School of Business and Entrepreneurshipen_US
dc.publisher.placefloridaen_US
dc.publisher.urihttp://www.huizenga.nova.edu/ExecEd/ISOF/Conferences.cfm?Y=2009en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename23rd International Society of Franchising Conferenceen_US
dc.relation.ispartofconferencetitle2009 International Society of Franchising 23rd Annual Conference Proceedingsen_US
dc.relation.ispartofdatefrom2009-02-12en_US
dc.relation.ispartofdateto2009-02-14en_US
dc.relation.ispartoflocationSan Diegoen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchSmall Business Managementen_US
dc.subject.fieldofresearchcode150314en_US
dc.titleIs the franchising model attractive to independent small business operators?en_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2009 ISOF. Use hypertext link to access the publisher's website. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted.en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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