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dc.contributor.convenorMike Ewing and Fleix Mavondoen_AU
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorWinzar, Humeen_US
dc.contributor.authorWright, Owenen_US
dc.contributor.editorDewi Tojiben_US
dc.date.accessioned2017-04-04T16:49:15Z
dc.date.available2017-04-04T16:49:15Z
dc.date.issued2009en_US
dc.date.modified2010-05-21T06:35:57Z
dc.identifier.refuriwww.anzmac.orgen_AU
dc.identifier.urihttp://hdl.handle.net/10072/29765
dc.description.abstractThis paper presents exploratory research which investigates and identifies attributes of franchised businesses and how those attributes are perceived by potential franchisees in the early stages of the business sale process. This research adopts a view of the nature and effectiveness of the franchise disclosure document and its usefulness in the franchise sales process to prospective franchisees? We apply a signalling-theoretic perspective of the value proposition of franchise opportunities with the goal of assisting key franchising stakeholders to design effective (generic) disclosure documents, within the context of mandatory provisions, so as to minimise franchisor and franchisee goal divergence, conflict and (ultimately) franchise unit and system failure. We find that much of the required material has little value to prospecting franchisee.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent138589 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeMelbourne, Australiaen_US
dc.publisher.urihttp://anzmac2009.org/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2009en_US
dc.relation.ispartofconferencetitleProceedings of the 2009 ANZMAC Conferenceen_US
dc.relation.ispartofdatefrom2009-11-30en_US
dc.relation.ispartofdateto2009-12-02en_US
dc.relation.ispartoflocationMelbourneen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchSmall Business Managementen_US
dc.subject.fieldofresearchcode150314en_US
dc.titleWhat do Potential Franchisees look for in a Franchise? An exploratory investigation using signalling theoryen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2009 ANZMAC. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference website for access to the definitive, published version.en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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