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dc.contributor.convenorMike Ewing and Felix Mavondoen_AU
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorZhai, Sen-Jingen_US
dc.contributor.editorSandra Luxtonen_US
dc.date.accessioned2017-05-03T12:55:22Z
dc.date.available2017-05-03T12:55:22Z
dc.date.issued2009en_US
dc.date.modified2010-06-10T22:21:47Z
dc.identifier.refuriwww.anzmac.orgen_AU
dc.identifier.urihttp://hdl.handle.net/10072/29781
dc.description.abstractEssentially, the degree to which the franchising relationship is effective in facilitating a mutually beneficial exchange depends, to a great extent, on the behaviour of the franchisor. Just as service providers provide intangible products in order to orchestrate viable solutions for customers so, too, the franchisor is the service provider of business solutions for the franchisee (customer). This paper documents the first exploratory phase of research that investigates service quality in franchising (FRANQUAL). In doing so, five franchising quality dimensions (e.g., mechanics, expertise transfer, simplicity, openness and equity) result from in-depth interviews with 22 franchisees.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent22265 bytes
dc.format.extent156822 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeMelbourne, Australiaen_US
dc.publisher.urihttp://anzmac2009.org/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2009en_US
dc.relation.ispartofconferencetitleProceedings of ANZMAC Conference 2009en_US
dc.relation.ispartofdatefrom2009-11-30en_US
dc.relation.ispartofdateto2009-12-02en_US
dc.relation.ispartoflocationMelbourneen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleAn exploration of service quality in franchising relationships (FRANQUAL)en_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2009 ANZMAC. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference website for access to the definitive, published version.en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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