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dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorManning, Marken_US
dc.date.accessioned2017-05-03T12:55:20Z
dc.date.available2017-05-03T12:55:20Z
dc.date.issued2009en_US
dc.date.modified2010-06-18T03:55:13Z
dc.identifier.issn03090566en_US
dc.identifier.doi10.1108/03090560910923256en_AU
dc.identifier.urihttp://hdl.handle.net/10072/30273
dc.description.abstractPurpose - The purpose of this paper is to make the first attempt to examine franchisee personality within the context of alternative franchisee ownership structures (single unit versus multiple unit ownership) and service type (standardised versus customised). Design/methodology/approach - A self-report mail survey was used in the paper to collect data from a random sample of 363 franchisees drawn from 83 franchise groups. Personality was represented by the Big-Five personality traits (IPIP-B5 scales), two dimensions of Empathy (IRI scales of empathic perspective taking and empathic concern) and Emotional Intelligence (EIS). Two separate between-subjects MANOVAs were conducted for each of the independent variables. Findings - Significant differences were found between franchisee ownership groups on four personality measures (conscientiousness, emotional stability, empathic perspective taking and emotional intelligence) and service type groups on two measures (extraversion and empathic perspective taking). Theoretical and practical implications of these results are discussed. Research limitation/implications - Future research should investigate the personality of franchisors and different types of franchisees within the context of organisational outcomes such as franchisee performance, commitment, organisational learning and intention to remain and grow within the network (within different international settings). Originality/value - This paper supplements the channels literature by using standard personality measures to differentiate franchisees that are likely to engage in different behaviours within franchise systems.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent115124 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishingen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom90en_US
dc.relation.ispartofpageto109en_US
dc.relation.ispartofissue1/2en_US
dc.relation.ispartofjournalEuropean Journal of Marketingen_US
dc.relation.ispartofvolume43en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchSmall Business Managementen_US
dc.subject.fieldofresearchcode150314en_US
dc.titleFranchisee personality: An examination in the context of franchise unit density and service classificationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2009 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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