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dc.contributor.authorWong, Ho Yinen_US
dc.contributor.authorMerrilees, Billen_US
dc.date.accessioned2017-05-03T13:59:47Z
dc.date.available2017-05-03T13:59:47Z
dc.date.issued2009en_US
dc.date.modified2010-07-08T01:07:27Z
dc.identifier.issn17427541en_US
dc.identifier.doi10.1504/IJTGM.2009.028992en_AU
dc.identifier.urihttp://hdl.handle.net/10072/30427
dc.description.abstractThe purpose of this study is to explore why firms choose an export mode over a non-export mode. Based on the institutional and research and capability perspectives, a theoretical model incorporating brand orientation, commitment, experience, industry group and foreign market competition intensity was empirically tested. A mail-out survey obtained responses from more than 300 internationally active Australian firms. Statistically significant results were found with three variables. Industry competition intensity effect and service industry encouraged the choice of an export mode. A strong brand orientation encouraged a non-export mode, such as direct foreign investment.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherInderscience Publishersen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom250en_US
dc.relation.ispartofpageto266en_US
dc.relation.ispartofissue3/4en_US
dc.relation.ispartofjournalInternational Journal of Trade and Global Marketsen_US
dc.relation.ispartofvolume2en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleForeign market entry mode choice of Australian firmsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2009
gro.hasfulltextNo Full Text


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