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  • Firm–employee relationship strength—A conceptual model

    Author(s)
    Herington, Carmel
    W. Johnson, Lester
    Scott, Don
    Griffith University Author(s)
    Herington, Carmel A.
    Year published
    2009
    Metadata
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    Abstract
    This paper posits a model of firm-employee relationship strength that permits the future measurement of an index of the strength of intra-firm relationships between the firm and the employees of that firm. The relationship marketing literature currently provides no clear direction as to how to represent and measure the strength of firm-employee relationships. The proposed model emerges from an examination of previous marketing and non-marketing literature through exploration of possible concepts to represent measuring strong and productive work relationships, focusing on relationship strength as the construct of interest. ...
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    This paper posits a model of firm-employee relationship strength that permits the future measurement of an index of the strength of intra-firm relationships between the firm and the employees of that firm. The relationship marketing literature currently provides no clear direction as to how to represent and measure the strength of firm-employee relationships. The proposed model emerges from an examination of previous marketing and non-marketing literature through exploration of possible concepts to represent measuring strong and productive work relationships, focusing on relationship strength as the construct of interest. The review of the literature on the concept of relationship strength results in the development of an index model of firm-employee relationship strength predicted by cooperation, balanced power, communication, attachment, shared goals and values, trust and the absence of damaging conflict. The article concludes with a list of contributions that the model provides to the relationship marketing literature, as well as suggestions for future research. This includes examination of the impact of the relationship that a firm has with employees on external firm relationships, most particularly with customers.
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    Journal Title
    Journal of Business Research
    Volume
    62
    Issue
    11
    DOI
    https://doi.org/10.1016/j.jbusres.2008.06.019
    Subject
    Marketing
    Marketing theory
    Commerce, management, tourism and services
    Publication URI
    http://hdl.handle.net/10072/30560
    Collection
    • Journal articles

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