dc.contributor.author | Pentecost, Robin | |
dc.contributor.author | Spence, Mark | |
dc.date.accessioned | 2017-05-03T14:36:35Z | |
dc.date.available | 2017-05-03T14:36:35Z | |
dc.date.issued | 2009 | |
dc.identifier.issn | 1836070X | |
dc.identifier.uri | http://hdl.handle.net/10072/30610 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | World Business Institute | |
dc.publisher.place | Australia | |
dc.publisher.uri | https://zantworldpress.com/journals/?j=world-journal-of-management | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 95 | |
dc.relation.ispartofpageto | 117 | |
dc.relation.ispartofissue | 1 | |
dc.relation.ispartofjournal | World Journal of Management | |
dc.relation.ispartofvolume | 1 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Marketing Management (incl. Strategy and Customer Relations) | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearchcode | 150503 | |
dc.subject.fieldofresearchcode | 1503 | |
dc.title | Spill-over effects in multi-sponsored events: theoretical insights and empirical evidence | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2015-06-09T05:27:09Z | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Pentecost, Robin | |