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dc.contributor.authorPentecost, Robin
dc.contributor.authorSpence, Mark
dc.date.accessioned2017-05-03T14:36:35Z
dc.date.available2017-05-03T14:36:35Z
dc.date.issued2009
dc.identifier.issn1836070X
dc.identifier.urihttp://hdl.handle.net/10072/30610
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWorld Business Institute
dc.publisher.placeAustralia
dc.publisher.urihttps://zantworldpress.com/journals/?j=world-journal-of-management
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom95
dc.relation.ispartofpageto117
dc.relation.ispartofissue1
dc.relation.ispartofjournalWorld Journal of Management
dc.relation.ispartofvolume1
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode150503
dc.subject.fieldofresearchcode1503
dc.titleSpill-over effects in multi-sponsored events: theoretical insights and empirical evidence
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2015-06-09T05:27:09Z
gro.hasfulltextNo Full Text
gro.griffith.authorPentecost, Robin


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