When TV formats migrate: the languages of business and culture
Debate concerning media globalisation is paralleled by discussion of the emergence of a world language system. Will we all watch the same television programs and discuss them in English in the future? This article examines the dual linguistic structure which underlines the international circulation of TV program formats. It suggests that there is increasing homogeneity concerning business dealings to do with TV formats, even while there is increasing linguistic diversity so far as the cultural reception and understanding of formatted programs are concerned.
Media International Australia