Show simple item record

dc.contributor.authorMoran, Albert
dc.date.accessioned2017-05-03T11:08:34Z
dc.date.available2017-05-03T11:08:34Z
dc.date.issued2009
dc.date.modified2010-08-04T02:39:31Z
dc.identifier.issn1030-4312
dc.identifier.doi10.1080/10304310802706932
dc.identifier.urihttp://hdl.handle.net/10072/30709
dc.description.abstractContemporary international television offers a rich site for the investigation of matters concerning cultural adaptation. Over the past 20 years, a formalized, organized system has developed whereby program production knowledge can be borrowed from place to place for the re-creation of a television program in another territory. The TV program format is a kind of template or recipe whereby particular industry knowledges are packaged to facilitate this process of remaking. This article provides a trade background to the development of the TV format industry. It links the TV format's emergence to the practice of franchising, with its attendant cultural need to customize the format to suit local audience taste and outlook in a particular territory. This process of localization is examined on three levels using a model derived from translation theory. The article finds that the localization which occurs in such processes primarily involves the development of content that is nationally unexceptional through which audiences in a national territory can be addressed as a collective 'we'. Even beyond this detail, format adaptation raises crucial issues concerning globalization and nationalization, and these are addressed in the final part of the analysis.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeAustralia
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom115
dc.relation.ispartofpageto125
dc.relation.ispartofissue2
dc.relation.ispartofjournalContinuum: Journal of Media & Cultural Studies
dc.relation.ispartofvolume23
dc.rights.retentionY
dc.subject.fieldofresearchMedia Studies
dc.subject.fieldofresearchFilm, Television and Digital Media
dc.subject.fieldofresearchCommunication and Media Studies
dc.subject.fieldofresearchCultural Studies
dc.subject.fieldofresearchcode200104
dc.subject.fieldofresearchcode1902
dc.subject.fieldofresearchcode2001
dc.subject.fieldofresearchcode2002
dc.titleGlobal franchising, local customizing: The cultural economy of TV program formats
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyArts, Education & Law Group, School of Humanities, Languages and Social Sciences
gro.date.issued2009
gro.hasfulltextNo Full Text
gro.griffith.authorMoran, Albert J.


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record