• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Differences between students and non-students’ willingness to donate to a charitable organisation

    Thumbnail
    View/Open
    62233_1.pdf (197.2Kb)
    Author(s)
    Pentecost, Robin
    Andrews, Lynda
    Griffith University Author(s)
    Pentecost, Robin
    Year published
    2010
    Metadata
    Show full item record
    Abstract
    This paper reports on a comparative study of students and non-students that investigates which psycho-social factors influence intended donation behaviour within a single organisation that offers multiple forms of donation activity, and which media channels are more important to encourage donation. A self-administered survey instrument was used and a sample of 776 respondents recruited. Logistic regressions and a Chow test were used to determine statistically significant differences between the groups. For donating money, importance of charity and attitude towards charity influence students, whereas only importance of need ...
    View more >
    This paper reports on a comparative study of students and non-students that investigates which psycho-social factors influence intended donation behaviour within a single organisation that offers multiple forms of donation activity, and which media channels are more important to encourage donation. A self-administered survey instrument was used and a sample of 776 respondents recruited. Logistic regressions and a Chow test were used to determine statistically significant differences between the groups. For donating money, importance of charity and attitude towards charity influence students, whereas only importance of need significantly influences non-students. For donating time, no significant influences were found for non-students; however, importance of charity and attitude towards charity were significant for students. Importance of need was significant for both students and non-students for donating goods, with importance of charity also significant for students. Telephone and television channels were important for both groups. However, Internet, email and short messaging services were more important for students, providing opportunities to enhance this group's perceptions of the importance of the charity, and the importance of the need, which ultimately impacts on their attitudes towards the charity. These differences highlight the importance of charities focusing on those motivations and attitudes that are important to a particular target segment and communicating through appropriate media channels for these segments.
    View less >
    Journal Title
    International Journal of Nonprofit and Voluntary Sector Marketing
    Volume
    15
    DOI
    https://doi.org/10.1002/nvsm.362
    Copyright Statement
    © 2009 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: International Journal of Nonprofit and Voluntary Sector Marketing Volume 15, Issue 2, pages 122–136, May 2010, which has been published in final form at http://dx.doi.org/10.1002/nvsm.362
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Publication URI
    http://hdl.handle.net/10072/30723
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander