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  • Marketing Unions to Young People: Recruiting and ‘rusting on’

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    62365_1.pdf (61.31Kb)
    Author(s)
    Bailey, Janis
    Price, Robin
    Esders, Lin
    Griffith University Author(s)
    Bailey, Janis M.
    Year published
    2009
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    Abstract
    In light of declining trade union density, specifically amongst young workers, this paper explores how trade unions are servicing and organising young people. Our specific focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services marketing literature and the concept of an 'experience good' to explore trade union strategies. Based on interviews with a number of Queensland union officials, it is clear unions see the issue of recruitment of young people as significant, and that resources are being targeted on the development of innovative strategies at least in ...
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    In light of declining trade union density, specifically amongst young workers, this paper explores how trade unions are servicing and organising young people. Our specific focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services marketing literature and the concept of an 'experience good' to explore trade union strategies. Based on interviews with a number of Queensland union officials, it is clear unions see the issue of recruitment of young people as significant, and that resources are being targeted on the development of innovative strategies at least in some unions.
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    Conference Title
    Proceedings of the 23rd Conference of the Association of Industrial Relations Academics of Australia and New Zealand
    Publisher URI
    https://www.airaanz.org/conferences
    Copyright Statement
    © 2009 Association of Industrial Relations Academics Australia & New Zealand (AIRAANZ). The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link for access to publisher's website.
    Subject
    Industrial Relations
    Publication URI
    http://hdl.handle.net/10072/31852
    Collection
    • Conference outputs

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