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dc.contributor.authorBailey, Janisen_US
dc.contributor.authorPrice, Robinen_US
dc.contributor.authorEsders, Linen_US
dc.contributor.editorJohn Lewer, Shaun Ryan, Johanna Macneilen_US
dc.date.accessioned2017-04-24T11:57:30Z
dc.date.available2017-04-24T11:57:30Z
dc.date.issued2009en_US
dc.date.modified2010-11-03T07:04:45Z
dc.identifier.urihttp://hdl.handle.net/10072/31852
dc.description.abstractIn light of declining trade union density, specifically amongst young workers, this paper explores how trade unions are servicing and organising young people. Our specific focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services marketing literature and the concept of an 'experience good' to explore trade union strategies. Based on interviews with a number of Queensland union officials, it is clear unions see the issue of recruitment of young people as significant, and that resources are being targeted on the development of innovative strategies at least in some unions.en_US
dc.description.publicationstatusYesen_AU
dc.format.extent62786 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of Newcastle Business Schoolen_US
dc.publisher.placeNewcastle, NSWen_US
dc.publisher.urihttp://airaanzweb.weebly.com/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameLabour, Capital and Change: 23rd AIRAANZ Conferenceen_US
dc.relation.ispartofconferencetitleProceedings of the 23rd Conference of the Association of Industrial Relations Academics of Australia and New Zealanden_US
dc.relation.ispartofdatefrom2009-02-04en_US
dc.relation.ispartofdateto2009-02-06en_US
dc.relation.ispartoflocationNewcastle, Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchIndustrial Relationsen_US
dc.subject.fieldofresearchcode150306en_US
dc.titleMarketing Unions to Young People: Recruiting and ‘rusting on’en_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resourcesen_US
gro.rights.copyrightCopyright 2009 Association of Industrial Relations Academics Australia & New Zealand (AIRAANZ). The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link for access to publisher's website.en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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