“Destination” Fruit: Sense of Place and the Marketing of Foods
Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a review of the theories of sense of place and place attachment. The potential for growth in the marketing of foods and experiential consumption based on theories of place are proposed.
Academy of Marketing (AM09): Putting Marketing in its Place
Consumer-Oriented Product or Service Development