“Destination” Fruit: Sense of Place and the Marketing of Foods
Author(s)
Bloxsome, Ellen
Pope, Nigel
Griffith University Author(s)
Year published
2009
Metadata
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Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a review of the theories of sense of place and place attachment. The potential for growth in the marketing of foods and experiential consumption based on theories of place are proposed.Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a review of the theories of sense of place and place attachment. The potential for growth in the marketing of foods and experiential consumption based on theories of place are proposed.
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Conference Title
Academy of Marketing (AM09): Putting Marketing in its Place
Publisher URI
Subject
Consumer-Oriented Product or Service Development