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  • “Destination” Fruit: Sense of Place and the Marketing of Foods

    Author(s)
    Bloxsome, Ellen
    Pope, Nigel
    Griffith University Author(s)
    Pope, Nigel K.
    Year published
    2009
    Metadata
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    Abstract
    Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a review of the theories of sense of place and place attachment. The potential for growth in the marketing of foods and experiential consumption based on theories of place are proposed.Destination fruit is an idea that was proposed in a commercial report on marketing opportunities for a particular fruit. This paper investigates the conditions of possibility that support the development of 'destination fruit' as a concept, including a review of the theories of sense of place and place attachment. The potential for growth in the marketing of foods and experiential consumption based on theories of place are proposed.
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    Conference Title
    Academy of Marketing (AM09): Putting Marketing in its Place
    Publisher URI
    https://www.academyofmarketing.org/conference/
    Subject
    Consumer-Oriented Product or Service Development
    Publication URI
    http://hdl.handle.net/10072/31943
    Collection
    • Conference outputs

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