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dc.contributor.authorUsher, Wayneen_US
dc.contributor.authorSkinner, Jamesen_US
dc.date.accessioned2017-04-24T09:22:13Z
dc.date.available2017-04-24T09:22:13Z
dc.date.issued2010en_US
dc.date.modified2010-07-27T07:15:34Z
dc.identifier.issn09660410en_US
dc.identifier.doi10.1111/j.1365-2524.2009.00879.xen_AU
dc.identifier.urihttp://hdl.handle.net/10072/32177
dc.description.abstractThis study was undertaken to determine if pharmaceutical companies persuade and offer enticements to Gold Coast (Queensland, Australia) general practitioners (GPs), in an attempt to encourage them to recommend health websites to the health consumer. A survey instrument consisting of seven single response questions was mailed to 250 (61%) out of 410 GPs. Questions were designed to measure the percentages (%) and proportions associated with levels of persuasion and types of enticements pharmaceutical companies are offering GPs, in an attempt to encourage them to recommend health websites to the health consumer. The survey instrument allowed participants to indicate their (1) gender, (2) age and (3) years of experience (less experienced 㠱0 years / more experienced 砱0 years). One hundred and eight (43%) of the 250 GPs returned a completed survey. The return rate for male GPs was 72 (40%) and for female GPs, it was 36 (33%). Sixty-eight (63%) GPs indicated that they actively recommend health websites to their patients [male GPs - 48 (71%), female GPs - 20 (29%)]. This study highlights that female GPs (80%), those aged between 31 and 40 (77%) and GPs with < 10 years experience (72%) were more frequently targeted by pharmaceutical companies. This study reports that pharmaceutical companies are offering various types of enticements in an attempt to persuade Gold Coast GPs to recommend specific health websites to the health consumer. Further research should explore if similar levels of persuasion and types of enticements are being offered to GPs across Australia.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherWiley - Blackwellen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom100en_US
dc.relation.ispartofpageto105en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalHealth and Social Care in the Communityen_US
dc.relation.ispartofvolume18en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchGroup Theory and Generalisationsen_US
dc.subject.fieldofresearchcode010105en_US
dc.titlePersuasion and types of enticements offered by pharmaceutical companies to Gold Coast general practitioners in an attempt to encourage a health website recommendationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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