• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Pre- and post-trip perceptions: an insight into Chinese package holiday market to Australia

    Thumbnail
    View/Open
    62936_1.pdf (159.7Kb)
    Author(s)
    Wang, Y
    Davidson, MCG
    Griffith University Author(s)
    Davidson, Michael C.
    Wang, Ying
    Year published
    2010
    Metadata
    Show full item record
    Abstract
    In light of the importance of destination image in determining purchase decision and visitor satisfaction, the present study investigated how Australia is perceived as a tourist destination in the Chinese package holiday market. A self-administered questionnaire survey was conducted to collect travellers' pre- and post-trip perceptions. Natural scenery and agreeable environment were identified as Australia's advantages whilst museums, accessibility, shopping and entertainment related areas were disadvantages. The study also revealed significant improvement in perception of 13 destination attributes. The factorial structure ...
    View more >
    In light of the importance of destination image in determining purchase decision and visitor satisfaction, the present study investigated how Australia is perceived as a tourist destination in the Chinese package holiday market. A self-administered questionnaire survey was conducted to collect travellers' pre- and post-trip perceptions. Natural scenery and agreeable environment were identified as Australia's advantages whilst museums, accessibility, shopping and entertainment related areas were disadvantages. The study also revealed significant improvement in perception of 13 destination attributes. The factorial structure of the perception was also modified by the travel experience. These results pose the question of whether Australia has been appropriately portrayed in existing destination promotional materials targeting the Chinese package holiday market. A shift in marketing emphasis or product offering may be necessary.
    View less >
    Journal Title
    Journal of Vacation Marketing
    Volume
    16
    Issue
    2
    DOI
    https://doi.org/10.1177/1356766709357488
    Copyright Statement
    © 2010 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Tourism Marketing
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/32230
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander