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dc.contributor.authorWang, Yingen_US
dc.contributor.authorDavidson, Michaelen_US
dc.contributor.editorPerry Hobsonen_US
dc.date.accessioned2017-04-24T11:22:01Z
dc.date.available2017-04-24T11:22:01Z
dc.date.issued2010en_US
dc.date.modified2011-04-06T05:33:01Z
dc.identifier.issn13567667en_US
dc.identifier.doi10.1177/1356766709357488en_AU
dc.identifier.urihttp://hdl.handle.net/10072/32230
dc.description.abstractIn light of the importance of destination image in determining purchase decision and visitor satisfaction, the present study investigated how Australia is perceived as a tourist destination in the Chinese package holiday market. A self-administered questionnaire survey was conducted to collect travellers' pre- and post-trip perceptions. Natural scenery and agreeable environment were identified as Australia's advantages whilst museums, accessibility, shopping and entertainment related areas were disadvantages. The study also revealed significant improvement in perception of 13 destination attributes. The factorial structure of the perception was also modified by the travel experience. These results pose the question of whether Australia has been appropriately portrayed in existing destination promotional materials targeting the Chinese package holiday market. A shift in marketing emphasis or product offering may be necessary.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent163549 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSageen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom111en_US
dc.relation.ispartofpageto123en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Vacation Marketingen_US
dc.relation.ispartofvolume16en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchTourism Marketingen_US
dc.subject.fieldofresearchcode150604en_US
dc.titlePre- and post-trip perceptions: an insight into Chinese package holiday market to Australiaen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2010 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_AU
gro.date.issued2010
gro.hasfulltextFull Text


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