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dc.contributor.authorWang, Yingen_US
dc.contributor.authorDavidson, Michaelen_US
dc.contributor.editorMuzaffer Uysal and Geoffrey I. Crouchen_US
dc.date.accessioned2017-05-03T14:07:29Z
dc.date.available2017-05-03T14:07:29Z
dc.date.issued2010en_US
dc.date.modified2011-06-07T06:57:13Z
dc.identifier.issn10835423en_US
dc.identifier.doi10.3727/108354210X12645141401106en_AU
dc.identifier.urihttp://hdl.handle.net/10072/32251
dc.description.abstractSince the mid-1990s there has been a dramatic increase in the number of Chinese visitors to Australia, making China a significant inbound market. This study sought to ascertain how Chinese visitors' perception of Australia changed as a result of their visit. It also examined Chinese visitors' satisfaction across a range of tourism experiences. Research data was collected from 380 Chinese visitors and it was found that "food," "shopping," and "tour itinerary" were areas where Australia underperformed on satisfaction. A gap between pre- and posttrip perceptions was detected and it was found that meeting visitors expectation of quality, variety, and accessibility-related aspects was particularly important in achieving greater satisfaction. The research findings offer Australian tourism operators and marketers an insight into the Chinese visitor's trip experience and satisfaction.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent119318 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCognizant Communication Corporationen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom737en_US
dc.relation.ispartofpageto747en_US
dc.relation.ispartofissue6en_US
dc.relation.ispartofjournalTourism Analysisen_US
dc.relation.ispartofvolume14en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchTourist Behaviour and Visitor Experienceen_US
dc.subject.fieldofresearchcode150606en_US
dc.titleChinese Leisure Tourists: Perceptions and Satisfaction with Australiaen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2010 Cognizant Communication Corporation. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_AU
gro.date.issued2010
gro.hasfulltextFull Text


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