Differences between students and non students’ willingness to donate to a charitable organisation

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Author(s)
Pentecost, Robin
Andrews, Lynda
Griffith University Author(s)
Year published
2007
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Research suggests that people are less philanthropic in terms of their general willingness to donate (Kottasz, 2004a). This paper reports on a study comparing how two groups (students and non-students) differ on both reported donating behaviour and intended donating behaviour. Findings suggest that group membership affects reported blood donating. Differences were also found between groups regarding importance of the charity, attitude towards the charity and importance of the need in terms of their intentions to make other forms of donations.Research suggests that people are less philanthropic in terms of their general willingness to donate (Kottasz, 2004a). This paper reports on a study comparing how two groups (students and non-students) differ on both reported donating behaviour and intended donating behaviour. Findings suggest that group membership affects reported blood donating. Differences were also found between groups regarding importance of the charity, attitude towards the charity and importance of the need in terms of their intentions to make other forms of donations.
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Conference Title
ANZMAC 2007 Conference Proceedings
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Copyright Statement
© The Author(s) 2007. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).