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dc.contributor.convenorDr Kenneth R Deans
dc.contributor.authorPentecost, Robin
dc.contributor.authorAndrews, Lynda
dc.contributor.editorDr Maree Thyne, Dr Kenneth R. Deans, Assoc Prof Juergen Gnoth
dc.date.accessioned2018-03-27T03:29:30Z
dc.date.available2018-03-27T03:29:30Z
dc.date.issued2007
dc.date.modified2010-07-19T04:41:28Z
dc.identifier.refurihttp://www.anzmac.org/
dc.identifier.urihttp://hdl.handle.net/10072/32359
dc.description.abstractResearch suggests that people are less philanthropic in terms of their general willingness to donate (Kottasz, 2004a). This paper reports on a study comparing how two groups (students and non-students) differ on both reported donating behaviour and intended donating behaviour. Findings suggest that group membership affects reported blood donating. Differences were also found between groups regarding importance of the charity, attitude towards the charity and importance of the need in terms of their intentions to make other forms of donations.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.publisher.placeDunedin, New Zealand
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
dc.relation.ispartofconferencetitleANZMAC 2007 Conference Proceedings
dc.relation.ispartofdatefrom2007-12-03
dc.relation.ispartofdateto2007-12-05
dc.relation.ispartoflocationUniversity of Otago,Dunedin, New Zealand
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleDifferences between students and non students’ willingness to donate to a charitable organisation
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2007. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2007
gro.hasfulltextFull Text
gro.griffith.authorPentecost, Robin


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    Contains papers delivered by Griffith authors at national and international conferences.

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