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  • The Promotion of Marquee Personalities to Increase Viewership in a World Event

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    58334_1.pdf (720.0Kb)
    Author(s)
    Scott, Olan
    Zakus, Dwight
    Hill, Brad
    Griffith University Author(s)
    Hill, Brad A.
    Zakus, Dwight
    Scott, Olan K.
    Year published
    2008
    Metadata
    Show full item record
    Conference Title
    Bridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association
    Publisher URI
    http://www.sportmarketingassociation.com/home
    Copyright Statement
    © The Author(s) 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/32835
    Collection
    • Conference outputs

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