The Promotion of Marquee Personalities to Increase Viewership in a World Event

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Author(s)
Scott, Olan
Zakus, Dwight
Hill, Brad
Griffith University Author(s)
Year published
2008
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Conference Title
Bridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association
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© The Author(s) 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
Subject
Commerce, Management, Tourism and Services not elsewhere classified
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