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dc.contributor.authorScott, Olan
dc.contributor.authorZakus, Dwight
dc.contributor.authorHill, Brad
dc.contributor.editorMelissa Johnson, Jane Summers
dc.date.accessioned2017-05-03T13:26:27Z
dc.date.available2017-05-03T13:26:27Z
dc.date.issued2008
dc.date.modified2012-08-30T22:35:17Z
dc.identifier.refurihttp://www.usq.edu.au/sma08/conference
dc.identifier.urihttp://hdl.handle.net/10072/32835
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent737294 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherSport Marketing Association
dc.publisher.placeUniversity of Southern Queensland
dc.publisher.urihttp://www.sportmarketingassociation.com/home
dc.relation.ispartofstudentpublicationY
dc.relation.ispartofconferencenameBridging the Gap: Bringing the World Down Under
dc.relation.ispartofconferencetitleBridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association
dc.relation.ispartofdatefrom2008-07-18
dc.relation.ispartofdateto2008-07-19
dc.relation.ispartoflocationGold Coast, Australia
dc.rights.retentionY
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchcode159999
dc.titleThe Promotion of Marquee Personalities to Increase Viewership in a World Event
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© The Author(s) 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors.
gro.date.issued2008
gro.hasfulltextFull Text
gro.griffith.authorHill, Brad A.
gro.griffith.authorZakus, Dwight
gro.griffith.authorScott, Olan K.


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    Contains papers delivered by Griffith authors at national and international conferences.

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