dc.contributor.author | Scott, Olan | |
dc.contributor.author | Zakus, Dwight | |
dc.contributor.author | Hill, Brad | |
dc.contributor.editor | Melissa Johnson, Jane Summers | |
dc.date.accessioned | 2017-05-03T13:26:27Z | |
dc.date.available | 2017-05-03T13:26:27Z | |
dc.date.issued | 2008 | |
dc.date.modified | 2012-08-30T22:35:17Z | |
dc.identifier.refuri | http://www.usq.edu.au/sma08/conference | |
dc.identifier.uri | http://hdl.handle.net/10072/32835 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.format.extent | 737294 bytes | |
dc.format.mimetype | application/pdf | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Sport Marketing Association | |
dc.publisher.place | University of Southern Queensland | |
dc.publisher.uri | http://www.sportmarketingassociation.com/home | |
dc.relation.ispartofstudentpublication | Y | |
dc.relation.ispartofconferencename | Bridging the Gap: Bringing the World Down Under | |
dc.relation.ispartofconferencetitle | Bridging the Gap: Bringing the World Down Under. 6th Annual Conference for the Sport Marketing Association | |
dc.relation.ispartofdatefrom | 2008-07-18 | |
dc.relation.ispartofdateto | 2008-07-19 | |
dc.relation.ispartoflocation | Gold Coast, Australia | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Commerce, Management, Tourism and Services not elsewhere classified | |
dc.subject.fieldofresearchcode | 159999 | |
dc.title | The Promotion of Marquee Personalities to Increase Viewership in a World Event | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
gro.faculty | Griffith Business School, Department of Tourism, Sport and Hotel Management | |
gro.rights.copyright | © The Author(s) 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors. | |
gro.date.issued | 2008 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Hill, Brad A. | |
gro.griffith.author | Zakus, Dwight | |
gro.griffith.author | Scott, Olan K. | |