The challenge of keeping experienced franchisees motivated

Author

Frazer, Lorelle

Merrilees, Bill

Year published

2006

Metadata

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Conference Title

Academy of World Business, Marketing and Management Development Conference Proceedings: Vol 2 No 1, 2006

Publisher URI

http://www.academyofworldbusiness.com/conf2006.html#track23

Subject

Marketing not elsewhere classified

Publication URI

http://hdl.handle.net/10072/32855

Collection

Conference outputs