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  • Destination Branding and Sport Event Equity

    Author(s)
    Eastgate, Anne
    Funk, Daniel
    Griffith University Author(s)
    Eastgate, Anne J.
    Funk, Daniel C.
    Year published
    2005
    Metadata
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    Abstract
    Keller's (1993) Brand Association framework is used to examine the role that sport events have in the formation of event image and destination branding. A model of Sport Event Equity (SEE) is introduced which proposes that identity construction mediates the development of event image that contributes to destination image. Two propositions for future research are outlined and implications for event and destination managers are discussed.Keller's (1993) Brand Association framework is used to examine the role that sport events have in the formation of event image and destination branding. A model of Sport Event Equity (SEE) is introduced which proposes that identity construction mediates the development of event image that contributes to destination image. Two propositions for future research are outlined and implications for event and destination managers are discussed.
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    Conference Title
    Council for Australian University Tourism and Hospitality Education Proceedings from the 2005 CAUTHE Conference
    Publisher URI
    http://www.cauthe.com.au/pastvenues.html
    Publication URI
    http://hdl.handle.net/10072/32934
    Collection
    • Conference outputs

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