Destination Branding and Sport Event Equity
Keller's (1993) Brand Association framework is used to examine the role that sport events have in the formation of event image and destination branding. A model of Sport Event Equity (SEE) is introduced which proposes that identity construction mediates the development of event image that contributes to destination image. Two propositions for future research are outlined and implications for event and destination managers are discussed.
Council for Australian University Tourism and Hospitality Education Proceedings from the 2005 CAUTHE Conference