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dc.contributor.authorEastgate, Anneen_US
dc.contributor.authorFunk, Danielen_US
dc.contributor.editorG. Barry O'Mahony, Paul A. Whitelawen_US
dc.date.accessioned2017-04-04T20:19:59Z
dc.date.available2017-04-04T20:19:59Z
dc.date.issued2005en_US
dc.date.modified2010-08-12T07:25:49Z
dc.identifier.urihttp://hdl.handle.net/10072/32934
dc.description.abstractKeller's (1993) Brand Association framework is used to examine the role that sport events have in the formation of event image and destination branding. A model of Sport Event Equity (SEE) is introduced which proposes that identity construction mediates the development of event image that contributes to destination image. Two propositions for future research are outlined and implications for event and destination managers are discussed.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCharles Darwin Universityen_US
dc.publisher.placeAlice Springsen_US
dc.publisher.urihttp://www.cauthe.com.au/pastvenues.htmlen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameCAUTHE 2005: Sharing tourism knowledgeen_US
dc.relation.ispartofconferencetitleCouncil for Australian University Tourism and Hospitality Education Proceedings from the 2005 CAUTHE Conferenceen_US
dc.relation.ispartofdatefrom2005-02-01en_US
dc.relation.ispartofdateto2005-02-05en_US
dc.relation.ispartoflocationCharles Darwin University, Alice Springsen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode359999en_US
dc.titleDestination Branding and Sport Event Equityen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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