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dc.contributor.authorSkinner, Jamesen_US
dc.contributor.editorSean Hamil & Simon Chadwicken_US
dc.date.accessioned2017-04-24T11:24:23Z
dc.date.available2017-04-24T11:24:23Z
dc.date.issued2010en_US
dc.date.modified2011-05-11T07:23:13Z
dc.identifier.isbn9781856175449en_US
dc.identifier.doi10.1016/B978-1-85617-544-9.00007-2en_AU
dc.identifier.urihttp://hdl.handle.net/10072/33173
dc.description.abstractThis chapter discusses the changing nature of the political economy of sport, and football in particular, in the last quarter of the twentieth century and the beginning of the twenty-first century. Focusing on the United Kingdom for a national perspective and on FIFA for the international perspective, this chapter identifies the nature of the market for sponsorships and endorsements, the fan base of national and international soccer, and the Horst Dassler-led FIFA assault on the traditional promotion of world football and the establishment of corporate partnerships that generate millions of dollars of revenue both for corporate identities and Football Associations.en_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherElsevier/Butterworth-Heinemannen_US
dc.publisher.placeAmsterdamen_US
dc.publisher.urihttp://www.elsevier.com/wps/find/bookdescription.cws_home/717174/description#descriptionen_AU
dc.relation.ispartofbooktitleManaging Football: An International Perspectiveen_US
dc.relation.ispartofchapter7en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom103en_US
dc.relation.ispartofpageto118en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classifieden_US
dc.subject.fieldofresearchcode159999en_US
dc.titleSports marketing and Sponsorshipen_US
dc.typeBook chapteren_US
dc.type.descriptionB2 - Book Chapters (Non HERDC Eligible)en_US
dc.type.codeB - Book Chaptersen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightSelf-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.en_AU
gro.date.issued2010
gro.hasfulltextNo Full Text


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