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dc.contributor.authorHeffernan, Jackie
dc.contributor.authorO'Brien, Daniel
dc.date.accessioned2017-05-03T12:17:40Z
dc.date.available2017-05-03T12:17:40Z
dc.date.issued2010
dc.date.modified2010-09-22T06:54:57Z
dc.identifier.issn14413523
dc.identifier.doi10.1016/j.smr.2010.01.007
dc.identifier.urihttp://hdl.handle.net/10072/33263
dc.description.abstractThis paper examines an application for a franchise license in Australia's professional rugby league competition, the National Rugby League (NRL). Frooman's (1999) typology of stakeholder influence strategies is used to analyse the negotiation of resource relationships between a Gold Coast franchise bid team and its key stakeholders. Primary data came from 12 interviews with nine key actors in the bid process; these were buttressed by secondary data. Frooman's typology provided a useful heuristic, but did not fully account for the critical role of firm legitimacy in stakeholders' choice of influence strategies. The bid team negotiated stakeholders' initial direct withholding strategies by creating access to the intangible resource of legitimacy. This subsequently provided access to material resources such as finance, a new stadium, and, ultimately, a franchise license. The findings are of note to practitioners and scholars interested professional sport and stakeholder theory. Key Words: Stakeholder theory, strategic management, professional sport, legitimacy, influence strategies
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent164164 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeAustralia
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom255
dc.relation.ispartofpageto268
dc.relation.ispartofissue3
dc.relation.ispartofjournalSport Management Review
dc.relation.ispartofvolume13
dc.rights.retentionY
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleStakeholder influence strategies in bidding for a professional sport franchise license
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2010 Sport Management Association of Australia and New Zealand.. Published by Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2010
gro.hasfulltextFull Text
gro.griffith.authorO'Brien, Daniel J.
gro.griffith.authorHeffernan, Jackie


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