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  • Quality tourism Experiences: Reviews, Reflections, Research Agendas

    Author(s)
    Jennings, Gayle
    Lee, Young-Sook
    Ayling, Amanda
    Lunny, Brooke
    Cater, Carl
    Ollenburg, Claudia
    Griffith University Author(s)
    Lee, Young-Sook
    Ayling, Amanda J.
    Ollenburg, Claudia
    Cater, Carl I.
    Jennings, Gayle R.
    Year published
    2010
    Metadata
    Show full item record
    Abstract
    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of 'ordinary' physical goods is no longer a distinguishing factor. Instead people are now seeking the 'extraordinary' with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of ...
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    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of 'ordinary' physical goods is no longer a distinguishing factor. Instead people are now seeking the 'extraordinary' with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world's population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.
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    Book Title
    Marketing of Tourism Experiences
    Issue
    2-3
    Publisher URI
    https://www.taylorfrancis.com/books/e/9781317987277/chapters/10.4324%2F9781315875293-15
    DOI
    https://doi.org/10.4324/9781315875293
    Subject
    Tourist Behaviour and Visitor Experience
    Publication URI
    http://hdl.handle.net/10072/33322
    Collection
    • Book chapters

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