With the use of architectural modelling software, one can articulate and communicate ideas in ways not possible with other communication media. Architectural modelling gives you a much deeper understanding of how a project appears and functions as a whole. Today's architects/interior designers can design and stage a building or cityscape by animating light and colour, introduce structural detail, and show construction processes over time. At its best, a 3D model can do more than merely sell a design idea. It recreates the processes of construction and engineering before the clients' eyes, present shadow analyses, previews a landscape, shows architects where their designs fail, and provides a new way of integrating ideas between clients and designers, in real time. These interactive designs can ultimately shave weeks, even months from the traditional design, documentation, and approval cycle.
Sydney Design '99 International Design Congress Publication