Destination Competitiveness: Theoretical Gap, Practical Consequences
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Most of the existing destination competitiveness models are exclusively derived from a suppliers perspective, even those that recognise demand as an important element of the competitiveness of a destination. A small number of studies investigate competitiveness from a demand perspective of the destination attributes. However, destination attributes on those models are derived from a supplier's perspective. This study aims to review the literature and determine these gaps by focusing on the demand point of view, particularly from the tourists' perspectives of value in a market niche. In addition, a conceptual framework is proposed to facilitate further research in this area.
26th CAUTHE Annual Conference. The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations