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dc.contributor.authorWatson IV, George F.
dc.contributor.authorWorm, Stefan
dc.contributor.authorPalmatier, Robert W.
dc.contributor.authorGanesan, Shankar
dc.date.accessioned2017-05-29T12:34:56Z
dc.date.available2017-05-29T12:34:56Z
dc.date.issued2015
dc.identifier.issn0022-4359
dc.identifier.doi10.1016/j.jretai.2015.04.002
dc.identifier.urihttp://hdl.handle.net/10072/337622
dc.description.abstractDespite the vast increase in marketing channels research published in the past decade, few contemporary analyses review or synthesize the domain. This article provides a comprehensive review of marketing channels research from 1980 to 2014. To present a multidimensional view of marketing channels, the authors evaluate extant literature from four perspectives: (1) key theories and constructs, (2) marketing channel strategies, (3) units of analyses, and (4) substantive topics in channels research. A content analysis of the relevant topics within each perspective that have had the greatest impact on channel research provides insights into research trends. This multidimensional analysis offers an integrated guide to extant literature, as well as an outline of promising directions for research, in light of the most significant trends.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom546
dc.relation.ispartofpageto568
dc.relation.ispartofissue4
dc.relation.ispartofjournalJournal of Retailing
dc.relation.ispartofvolume91
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleThe Evolution of Marketing Channels: Trends and Research Directions
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


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