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dc.contributor.authorHenderson, Conor M.en_US
dc.contributor.authorBeck, Joshua T.en_US
dc.contributor.authorPalmatier, Robert W.en_US
dc.date.accessioned2017-05-29T12:34:57Z
dc.date.available2017-05-29T12:34:57Z
dc.date.issued2011en_US
dc.identifier.issn1532-7663en_US
dc.identifier.doi10.1016/j.jcps.2011.02.007en_US
dc.identifier.urihttp://hdl.handle.net/10072/337626
dc.description.abstractA review of the extant literature reveals that the theoretical underpinnings of the majority of loyalty program research rest on psychological mechanisms from three specific domains—status, habit, and relational. We propose that to understand how loyalty programs actually work, a broader, more holistic research perspective is needed to account for the simultaneous effects across these three theoretical domains as well as both cross-customer and temporal effects. The contribution of this approach is a fresh research agenda advanced in 15 research propositions.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherElsevier Incen_US
dc.relation.ispartofpagefrom256en_US
dc.relation.ispartofpageto276en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalJournal of Consumer Psychologyen_US
dc.relation.ispartofvolume21en_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleReview of the Theoretical Underpinnings of Loyalty Programsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


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