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dc.contributor.authorThaichon, Park
dc.date.accessioned2018-05-03T01:00:20Z
dc.date.available2018-05-03T01:00:20Z
dc.date.issued2017
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2016.09.007
dc.identifier.urihttp://hdl.handle.net/10072/337824
dc.description.abstractThe aims of this research are to develop an understanding of children perception of online shopping and to explore the extent of its adoption within the retail sector. This study also endeavors to investigate the role of age in the development of children's perceptions of online purchase. Semi-structured interviews were conducted with 35 children aged 8–15 years old, and 28 parents in Australia. Template analysis was carried out to analyse the data. The results show that children aged 8–11 and aged 12–15 were different in their behavior and perceptions of online shopping. The results from the interviews suggest that the level of children's online shopping varies and is influenced by many factors, such as age, parental guidance, social networks, and peer influence. The gap in the knowledge of cyberspace also resulted in the reverse-socialization and granted more power for children. In addition, social media have become an emerging influential socialization agent strengthened by early use of the Internet. In terms of the originality, the study provides empirical evidence relating to children's perceptions and behavior in the online environment as consumers, which remain under-researched in the marketing literature. Moreover, the role of children’s age was incorporated in the study, allowing more insights to be obtained.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom38
dc.relation.ispartofpageto47
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume34
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.titleConsumer socialization process: The role of age in children's online shopping behavior
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorThaichon, Park


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