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dc.contributor.authorBeck, Joshua T.
dc.contributor.authorPalmatier, Robert W.
dc.contributor.editorG.L. Lilien and R. Grewal
dc.date.accessioned2017-11-06T12:01:49Z
dc.date.available2017-11-06T12:01:49Z
dc.date.issued2012
dc.identifier.isbn9781849801423
dc.identifier.doi10.4337/9781781002445.00026
dc.identifier.urihttp://hdl.handle.net/10072/338474
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEdward Elgar Publishing
dc.publisher.placeUnited Kingdom
dc.relation.ispartofbooktitleHandbook on Business to Business Marketing
dc.relation.ispartofchapter16
dc.relation.ispartofpagefrom293
dc.relation.ispartofpageto310
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode150599
dc.titleRelationship Marketing
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


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