Consumer Co-operatives and Perceptions of Food Safety: Shaping Markets in Post-Fukushima Japan

Abstract

This paper examines consumer co-operatives and members' perceptions of food safety. Japan is an ideal place to study given it is undoubtedly the ‘best example of a successful consumer co-operative sector in the postwar period' (Birchall, 2002, p. 79). While some co-operatives have evolved into a considerable political force, not all consumer co-operatives are as large or as politically active. This study qualitatively explores the views of the members of two small, less politically active co-operatives in Tokushima. Of particular relevance are the types of produce being consumed by members, and why (and how) purchasing behaviour has been shaped by food safety concerns, post-Fukushima.