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dc.contributor.authorCherrier, Hélène
dc.date.accessioned2017-05-03T15:47:49Z
dc.date.available2017-05-03T15:47:49Z
dc.date.issued2009
dc.date.modified2013-05-05T22:46:29Z
dc.identifier.issn01482963
dc.identifier.doi10.1016/j.jbusres.2008.01.025
dc.identifier.urihttp://hdl.handle.net/10072/33912
dc.description.abstractThis article presents the analysis of two dominant anti-consumption discourses (the voluntary simplicity discourse and the culture jammer discourse) to show the importance of anti-consumption practices in the construction of consumer identities. Specifically, two consumer-resistant identities are presented: a hero identity and a project identity. Each resistant identity is produced by, and produces, overreaching cultural discourses against consumer culture, namely resistance to exploitative consumption and resistance to positional consumption. In addition, each identity expresses resistance either in terms of political consumption for an outer change or in terms of creative consumption directed toward an inner change. By stressing the importance of hero resistant identities and project resistant identities, this article offers the concept of identity formation as central rather than peripheral to the development of consumer resistance.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent207637 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUSA
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom181
dc.relation.ispartofpageto190
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Business Research
dc.relation.ispartofvolume62
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleAnti-consumption discourses and consumer-resistant identities
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2009 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2009
gro.hasfulltextFull Text
gro.griffith.authorCherrier, Helene


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