Show simple item record

dc.contributor.authorCoghlan, Alexandra
dc.contributor.authorMcLennan, Char-Lee
dc.contributor.authorMoyle, Brent
dc.date.accessioned2017-06-18T23:04:11Z
dc.date.available2017-06-18T23:04:11Z
dc.date.issued2017
dc.identifier.issn0250-8281
dc.identifier.doi10.1080/02508281.2016.1268744
dc.identifier.urihttp://hdl.handle.net/10072/340071
dc.description.abstractThis study explores images of an attraction that is simultaneously tagged as the ‘greatest reef in the world’, the ‘best managed reef’ and potentially a ‘world heritage site in danger’. Combining research in conservation psychology, place identity and visual communication, this study analysed a sample of images (n = 45) of the Great Barrier Reef to explore the complexity of messages being conveyed with regard to the status and health of the world heritage site and their impact on emotions and behavioural intentions of potential tourists (n = 1249). The results reveal three very different image types: tourism promotion, government support and conservation-oriented. Few of the images portray messaging underpinned by the science of conservation psychology, with most images portraying a negative or ambivalent message. The emotions elicited by the images significantly differed across the three different image types, resulting in different behavioural intentions in response. The overall finding is that there are often contradictory messages about the Reef, arguably impeding conservation efforts to protect the Reef, and a need for an integrated place identity management communication strategy. We propose the notion of care as one value that drives all three major stakeholders and that could underpin an integrated strategy.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto17
dc.relation.ispartofjournalTourism Recreation Research
dc.subject.fieldofresearchTourism Marketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150604
dc.subject.fieldofresearchcode1506
dc.titleContested images, place meaning and potential tourists’ responses to an iconic nature-based attraction ‘at risk’: the case of the Great Barrier Reef
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.description.notepublicThis publication has been entered into Griffith Research Online as an Advanced Online Version.
gro.hasfulltextNo Full Text
gro.griffith.authorMcLennan, Char-Lee J.
gro.griffith.authorCoghlan, Alexandra
gro.griffith.authorMoyle, Brent D.


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record