Promoting breast awareness in a female university sample: An application of the theory of planned behaviour with an implementation intentions intervention

Abstract

This project had a number of aims. The first was to evaluate the usefulness of the Theory of Planned Behaviour in predicting intention to engage in breast awareness (BA) and later BA behaviour of females under 40. Second, this project evaluated the efficacy of an implementation intentions intervention aiming to increase BA behaviour in the younger population. Finally, the study also aimed to compare BA intention and behaviour of undergraduate psychology and nursing students.