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dc.contributor.authorMarschall, Sarah
dc.contributor.authorGranquist, Sandra Magdalena
dc.contributor.authorBurns, Georgette Leah
dc.date.accessioned2017-08-30T05:00:36Z
dc.date.available2017-08-30T05:00:36Z
dc.date.issued2017
dc.identifier.issn2213-0780
dc.identifier.doi10.1016/j.jort.2016.11.001
dc.identifier.urihttp://hdl.handle.net/10072/340493
dc.description.abstractThe effectiveness of interpretive signage as a means of modifying visitor behaviour to reduce negative impacts on wildlife was tested empirically at a seal watching site on Vatnsnes peninsula in North West Iceland. From July to September 2014, the actions of 2440 visitors were observed and their behaviour recorded. To test the importance of how interpretive information is presented, signs with either ontological (instructions without explanation) or teleological (instructions with explanation) information were positioned along the path towards the site. A control group, to which no signs were provided, was also observed. Our results show that the majority of the tested behaviour was influenced when signs were present and that under some conditions teleological signs were more effective than ontological. The type of visitor group was found to significantly influence behaviour, with families having the most intrusive behaviour compared to singles, couples or other groups. The findings of this study contribute to a better understanding of how interpretative signage can modify tourist behaviour to facilitate sustainable wildlife tourism. The use of teleological signs for managing wildlife tourism activities is recommended because they are more effective than ontological signs in terms of modifying the general visitor behaviour. In addition, signage and other management strategies should address the different needs and responses relevant to the nature of the tourist group visiting the site. Special focus should be placed on families when signs are designed because this group type showed the highest probability of causing disturbance at the site.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherElsevier
dc.relation.ispartofpagefrom11
dc.relation.ispartofpageto19
dc.relation.ispartofjournalJournal of Outdoor Recreation and Tourism
dc.relation.ispartofvolume17
dc.subject.fieldofresearchWildlife and Habitat Management
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode050211
dc.subject.fieldofresearchcode1506
dc.titleInterpretation in Wildlife Tourism: Assessing the effectiveness of signage on visitor behaviour at a seal watching site in Iceland
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorBurns, Georgette Leah L.


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