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  • A Faustian Contract? When a Sports Star’s Media Coverage Goes Bad

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    64220_1.pdf (596.1Kb)
    Author(s)
    Jenkins, Cathy
    Griffith University Author(s)
    Jenkins, Cathy
    Year published
    2010
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    Abstract
    Belsey (1992:85) wrote that those seeking publicity cannot claim the protection of privacy when the publicity goes sour and they "天scover the negative side of the Faustian contract 墠A prominent sporting figure who has recently seen both sides of that contract is international golfing star Tiger Woods, who has had to deal with ongoing sensational media coverage of his personal life. This paper examines the coverage of Woods and how his attempts to keep his personal life out of the public gaze might have further impacted on his public image, and his relationships with the media and with sponsors. It argues that these ...
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    Belsey (1992:85) wrote that those seeking publicity cannot claim the protection of privacy when the publicity goes sour and they "天scover the negative side of the Faustian contract 墠A prominent sporting figure who has recently seen both sides of that contract is international golfing star Tiger Woods, who has had to deal with ongoing sensational media coverage of his personal life. This paper examines the coverage of Woods and how his attempts to keep his personal life out of the public gaze might have further impacted on his public image, and his relationships with the media and with sponsors. It argues that these attempts to delay the confirmation and even the publication of the media stories may have done further damage to his image. The paper also examines the tension between a sporting personality's need for publicity and their desire to keep their private life private.
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    Journal Title
    International Journal of Sport and Society
    Volume
    1
    Issue
    3
    Publisher URI
    http://ijr.cgpublisher.com/
    Copyright Statement
    © The Author(s) 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal's website or contact the author.
    Subject
    Communication and Media Studies not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/34068
    Collection
    • Journal articles

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