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  • A multidisciplinary framework and toolkit to innovate customer-centric new product development

    Author(s)
    Romero Díaz, David
    Molina, Arturo
    Griffith University Author(s)
    Romero Díaz, David
    Year published
    2015
    Metadata
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    Abstract
    This paper introduces an innovative customer-centric new product development approach and toolkit that combines first-rate scientific research with proven field tests results in academic and consulting projects for its development. The approach and tools suggested will help entrepreneurs and innovators to focus on the `voice of the customer' when developing new products or services, as well as to discover new customer's insights to engineer added-value features.This paper introduces an innovative customer-centric new product development approach and toolkit that combines first-rate scientific research with proven field tests results in academic and consulting projects for its development. The approach and tools suggested will help entrepreneurs and innovators to focus on the `voice of the customer' when developing new products or services, as well as to discover new customer's insights to engineer added-value features.
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    Conference Title
    Conference Proceedings of the IEEE Technology Management Conference & 21st ICE Conference
    DOI
    https://doi.org/10.1109/ICE.2015.7438638
    Subject
    Materials Engineering not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/340867
    Collection
    • Conference outputs

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