A multidisciplinary framework and toolkit to innovate customer-centric new product development
Author(s)
Romero Díaz, David
Molina, Arturo
Griffith University Author(s)
Year published
2015
Metadata
Show full item recordAbstract
This paper introduces an innovative customer-centric new product development approach and toolkit that combines first-rate scientific research with proven field tests results in academic and consulting projects for its development. The approach and tools suggested will help entrepreneurs and innovators to focus on the `voice of the customer' when developing new products or services, as well as to discover new customer's insights to engineer added-value features.This paper introduces an innovative customer-centric new product development approach and toolkit that combines first-rate scientific research with proven field tests results in academic and consulting projects for its development. The approach and tools suggested will help entrepreneurs and innovators to focus on the `voice of the customer' when developing new products or services, as well as to discover new customer's insights to engineer added-value features.
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Conference Title
Conference Proceedings of the IEEE Technology Management Conference & 21st ICE Conference
Subject
Materials Engineering not elsewhere classified