A multidisciplinary framework and toolkit to innovate customer-centric new product development

Abstract

This paper introduces an innovative customer-centric new product development approach and toolkit that combines first-rate scientific research with proven field tests results in academic and consulting projects for its development. The approach and tools suggested will help entrepreneurs and innovators to focus on the `voice of the customer' when developing new products or services, as well as to discover new customer's insights to engineer added-value features.